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“exciting concept” June 29, 2009

Posted by That Guy in A Very Corporate Something, Definition, Economic Downturn, Meeting Minutes.
Tags: , ,

exciting concept
ex-SY-ting CON-sept

Layoffs are everywhere. Companies are cutting budgets and cutting services. Employees are doing more with less, and for less money as it becomes clear pay cuts are going to be necessary to even approach the black. And yet you’re still being asked, time and time again, to do new things at work, to add new tasks that you know in your heart will be the business equivalent of vaporware.

And the worst kind of vaporware is something that starts out as an exciting concept.

Warning! Exciting concept creation zone!

Warning! Exciting concept creation zone!

Exciting concepts tend to begin in conference rooms at the corporate office, where several suited employees gather together and try to come up with something that will cost no money but somehow bring in revenue while also virally infecting the internet. These suited employees have been on the corporate payroll so long that they’ve forgotten actual non-suited employees have to somehow make these concepts come to life.

So they sit around, often for days at a time, until a great idea (likely suggested by a non-suited employee three or more months ago) suddenly strikes. They come up with dozens of ways it can go viral and be huge on Facebook or Twitter, and then they lay it all out and order it to occur.

And y’know what? Some of them aren’t half-bad ideas. The problem is that there’s never support for an exciting concept. There’s no extra money in the budget; there’s no extra people to work on it; there’s no possible way that the job can be done by current employees without being slammed shoddily together at the last minute, as so many things are. Then management puts a polish on it and goes back to corporate and says “hey, look how great we did with your exciting concept!”

That only leads to one thing: more exciting concepts coming right down on your head.


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