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That Guy’s Tips For Not Looking Stupid On The Internet, #3 August 26, 2009

Posted by That Guy in Tips for Not Looking Stupid.
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Use professional fonts.

fonts

I couldn’t even use those fonts in WordPress because WordPress knows that you shouldn’t use them for professional communication. I could probably hack the stylesheet, but why?

Professional fonts include, but are not limited to:

  • Arial
  • Calibri (default font for MS Outlook 2007)
  • Courier/Courier New
  • Helvetica (the new hotness)
  • Myriad Pro
  • Tahoma (what I use in my own e-mails)
  • Times New Roman (falling out of favor, but still acceptable)
  • Verdana

What do all of these fonts have in common? Simple: they’re all easy to read. You have to make your e-mailed communications easy to read or people won’t read them.

The CorporateSpeak research director uses TwCen/Century Gothic, and in that light-blue color. It’s almost impossible to read her e-mails, and they’re not the kind I can ignore easily because I need that data. Some of our marketing people use this version of Bodoni on their meeting handouts, which seems nice on the screen but doesn’t translate well into print.

Think about what your favorite books and websites use. Even humor sites use the fonts above. You should too. Follow this rule: if someone’s used it in a brightly-colored or sparkly MySpace layout, you probably shouldn’t use it at work.

And, for the love of all that’s holy, avoid Comic Sans like the plague.

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