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impactful October 5, 2009

Posted by That Guy in Definition, Seen Elsewhere.
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From Urban Dictionary:

A non-existent word coined by corporate advertising, marketing and business drones to make their work sound far more useful, exciting and beneficial to humanity than it really is.

Ever since I was a writing tutor in college I’ve been pushing people to avoid using words like this or phrases like “today’s society”. They mean absolutely nothing, and they make you sound stupid. Stop saying them.

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